Oh Steve. People are royally pissed at him over the whole iPhone price cut. But you know what? That happens, much more than you think. Take new cars. When they first come out the price is high and stays high for a while. GM is the worst at this. They introduce a vehicle and the price starts out high. Then, after the manufacturing and set-up costs are recouped to some degree, the price drops. The same goes for lots of products, not just cars and computers. Can you go back and return your car because someone else got a better price? No. Regardless of it being 'just business' it's still a dick move, especially when the iPhone was over priced to begin with. Way over priced. The iPhone advertising campaign was a truly successful exercise in the gullibility of people. Did they not think Apple would make changes? Typically the Apple method is to release a product 8x better to get you to buy UP for more money because it's a must-have. Here's an interesting analysis of Steve's rationale for dropping the price. It's kind of a feasible argument on why the price drop happened. The important thing to remember, though, is that Jobs wasn't the sole person who made the decision. He alone can't control the prices. There are many people behind the scenes that are in on the decision. Regardless, Jobs is a control freak with an ego the size of Texas. But he does deliver and he's passionate as anyone about what he does. Although this may be true, he's not the only one to blame in this fiasco, he's just the most visible perpetrator.